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Monday, February 17, 2014

World Chess Champ Magnus Carlsen: New G-Star Video Released

Chess Blog for Daily Chess News and Trivia (c) Alexandra Kosteniuk, 2014

Hello everyone,

In 2014, G-Star re-thinks the status quo and re-thinks beauty. With chess as a metaphor for life and the G-Star design ethos, the campaign is a call to think and re-think every move, to always move forward. In the campaign film directed by Shueti, Magnus Carlsen and Lily Cole enter a fantastical game of chess in a surreal landscape of concrete and steel. Drawing a link between Carlsen, Cole and G-Star, the film shows how an uncompromising attitude is key to moving forward, in any pursuit. (via G-Star Official YouTube Channel)

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