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Thursday, March 8, 2012

Jersey City chess teacher gets heavyweight boxing champ to say chess is cool!

Chess blog for latest chess news and chess trivia (c) Alexandra Kosteniuk, 2012
Hi everyone,

This is an innovative approach adopted by a chess teacher in Jersey City. He has got former heavyweight boxing champion Larry Holmes and a McDonald’s franchise owner to drive home the message that chess is a “cool” game for urban teenagers.
Former heavyweight boxing champion Larry Holmes has a message for teens - chess is a cool game. 

Three months ago, chess instructor Bobby Stewart started the weekly McDonald’s Chess Cafe at the 390 Martin Luther King Drive in partnership with the McDonald’s franchise owner, the Quintana Organization. Stewart provides free chess instruction to local children, teenagers and adults every Thursday, from 6 p.m. to 11 p.m., and the second and fourth Saturday of each month from 10 a.m. to 1 p.m. Kids get to eat for free.

Looking for innovative ways to introduce chess to children and teenagers, Stewart invited Holmes to speak to the kids at the McDonald’s on Feb. 25. Kids packed the restaurant for a chance to meet the legendary boxing champ and win prizes that included McDonald gift certificates and a pair of signed boxing gloves from Holmes, Stewart said.

“Chess is looked upon as a geeky and nerdy type of game, and we want to change that,” Stewart told The Jersey Journal. You can read full story here.

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