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Tuesday, June 30, 2009

Kosteniuk Designs and Models for Zimaletto


Joint Press Release from Zimaletto and Alexandra Kosteniuk

The Women's World Chess Champion Alexandra Kosteniuk will present the collection Sport Chic of the modern fashion brand Zimaletto.

Chess player, Grandmaster, current Women's World Chess champion and young mother, the beautiful and charming Alexandra Kosteniuk will take an active role in the design of the new 2009/10 Zimaletto Sport chic collection. From now on, Alexandra will not only be the world's chess ambassador, but she will also model for the new Zimaletto collection.

The Zimaletto Sport chic collection will include comfortable and practical outfits made of velours, knitware and cotton, with black & white chess motives.

"It's not a woman for clothing, but clothing for a woman" - that's the main motto of this collection. Sport suits made made with expensive materials and high heels, so much loved by Alexandra, are the latest word of fashion!

Traveling around the world, giving countless simultaneous chess exhibitions, lectures and interviews, Alexandra never stops showing that chess is cool. In fancy outfits from the Russian fashion brand Zimaletto Alexandra feels herself a true Chess Queen.

Alexandra Kosteniuk says about Zimaletto: "Each day for every woman the day starts with the question, what shall I wear today, so that I look unique. What will help me to be beautiful, to stand out, and to feel confident in myself; to love and to believe in a better world? I was very happy to discover for myself the Zimaletto collection. For me fashion is not what is dictated by expensive couturiers, but rather what allows me to feel 100% myself. As in a chess game, when I am able to find a strong and beautiful move, it's the same when I enter a store by Zimaletto, I understand that I am on the right track. The collections Zimaletto include many original and bright outfits, that stress one's beauty and which attract attention. I am very happy of my collaboration agreement with Zimaletto, which show that beauty and intelligence go well together!".

Alexandra at a meeting with Deputies of the Russian State Duma, in collections by Zimaletto.


You can read the Russian Press Release on the Zimaletto web site.

Chesspics presents more photos of Alexandra Kosteniuk in Zimaletto outfits.




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7 Comments:

  • At June 30, 2009 at 11:29 PM , Anonymous Alicia said...

    Congratulations, Alexandra, only you can raise the profile of women's chess so much. I'm dying to see the chess clothes you will design and wear!

     
  • At July 1, 2009 at 8:23 PM , Anonymous Anonymous said...

    Congratulations. If you do for the clothing line what you are doing for chess (and I think you will) you will be a valuable asset to the company. All the best.

     
  • At July 2, 2009 at 7:32 AM , Anonymous Anonymous said...

    Will being dressed in nice clothes make you a better player? Just kidding. Its good chess players will have the chance to be well dressed for a change. That will rise the image of chess.

     
  • At July 4, 2009 at 10:00 PM , Anonymous David said...

    There is an article about this on Chessville:
    http://www.chessville.com/News/KosteniukZimaletto.htm

     
  • At July 10, 2009 at 12:24 AM , Anonymous Anonymous said...

    When will the chess clothing come out?

     
  • At July 15, 2009 at 12:06 AM , Anonymous Anonymous said...

    I love the green pearl necklace you're wearing! Is it from Jewelrybyjuliana.com ?

     
  • At July 20, 2009 at 11:22 PM , Anonymous Anonymous said...

    I thought you were working with Balmain watches you're now wearing another watch it seems.

     

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